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Project name: Competitions: “Your melody”, “US5”. “Phone karaoke”
Realization date: from February 2007 Customer: Bauer publishing house Description: In the framework of cooperation with Bauer publishing house, 3Way team worked and implemented a number of competition formats: “Phone Karaoke”, “Your melody” and „US5”. The competitions were published in different publications of Bauer press. The “voice” competitions of 3Way (carried out via IVR) were the first interactive games of that type for press media. In order to participate in the game one had to call the given service number. During the game one could check his/her score and the position in the list. Additional elements that stimulated the game were SMS messages sent to the user during or after the game. They were a natural element of selected game system. Basic rules: The idea of running such competitions was to test the popularity of voice services in the media that so far had been dominated with SMS games. Achieved goals of the campaign:
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